Manual Crypto Acceptance

As a business owner, you can accept payments in cryptocurrency manually. This method is achieved in several steps. Firstly, set up an account on a digital currency exchange platform like Coinbase. This becomes the destination where your customers send their crypto payments.

Secondly, you must incorporate certain features into your business website like QR codes.
This facilitates customers in transferring their cryptocurrency into your exchange account. The final step involves withdrawing your cryptocurrency from the exchange account.  You have two options: transfer it to a digital wallet for safekeeping or convert it into traditional currency like dollars and then move the amount into your business’s bank account.

Integrate Cryptocurrency Payments into Your Online Shopping Cart

Knowing how to accept crypto payments as a business can offer a competitive edge in the evolving digital marketplace. Once your cryptocurrency wallet and gateway are up and running, integrate this payment method into your website’s checkout process.

There are primarily two ways to achieve this. The first involves using an Open-source API. If your website has compatibility with an open-source API, you can leverage custom HTML code to bridge a connection between your site and a crypto platform. This approach is often feasible with self-hosted wallets. One advantage is it gives you more control over your website’s design and operation.

The second method is through a plugin or app that fits your eCommerce platform. This involves downloading and installing the plugin or app onto your website. Cryptocurrency integration plugins or apps take care of all the technicalities, making the process easy for those who might not be tech-savvy.

Make a Bitcoin Wallet and a Cryptocurrency Gateway

Setting up a digital crypto wallet is essential for those intending to accumulate, manage, and utilize cryptocurrency for business or personal purposes. Furthermore, a crypto payment gateway becomes necessary if you plan to accept cryptocurrency payments but want them converted into traditional fiat currency. Services like BitPay provide both a wallet and a gateway.

Crypto gateways come with an array of features. They typically offer a hosted or noncustodial wallet that holds funds from customer crypto purchases until you convert them into fiat currency, like BTC to USD, and transfer them into your bank account. Moreover, they mitigate risk as the market rate applies during the transaction. This ensures you don’t lose money if the cryptocurrency’s value decreases while validating the transaction.

However, it’s worth noting that using a payment gateway in cryptocurrency transactions involves a third party. Incorporating a third party comes with additional costs. Typically, transaction fees and markups are higher with a gateway than with a crypto wallet.

Endnote

Crypto is a digital asset that is becoming increasingly popular; it can provide great returns but also has a lot of risks. Knowing what to watch before investing in this digital currency is key. By monitoring the five metrics outlined in this post, any investor in the crypto sphere can assess whether an investment opportunity is worth pursuing or should be avoided.

The post How to Accept Crypto Payments As a Business? appeared first on Cyfuture Blog.

Before, companies rendered this data as complicated and useless; however, thanks to big data analytics, its reputation has turned from rust to riches. True that digging through this data is challenging, but with the right tools and big data consulting services by your side, you can derive benefits from it and utilize it effectively. More so, you can use this data to administer services and widen your customer pool. The insights derived from big data help you thrive in the competitive market.

A lingering question in your mind, what does augmented analytics have to do with it, and where does it connect with the several extensive data analytics services?

Back to the point, augmented analytics simplifies big data consulting services. It helps you derive full benefits from big data and use it to better business prospects. Augmented analytics allows to employ big data in different industrial spheres, generate new applications, and facilitate connection with clients and customers.

This guide helps you determine the right tools to handle your business’s future needs using big data analytics and augmented analytics.

What is Big Data?

Let’s start with the basics first.

Big Data refers to data in voluminous quantity. It includes large datasets of structured and unstructured data, inundated in a business setting on a day-to-day basis. Stepping into the more technical side, big data deals with the analysis the extraction of information from datasets that are either too large or complex to be dealt with by traditional means.

Before the advent of big data analytics, organizations used Microsoft Excel to analyze a dataset. It was tough but there wasn’t any other known technology available. For somebody who has tried analyzing extensive data set in Excel, know how cumbersome it can get.

However, Excel was the ground 0 of Big Data. It paved the way for professionals to devise a new way to analyze large amounts of data, eliminating manual data handling.

It is a modern solution to the voluminous amount of data generated today.

What is Big Data Analytics?

Big Data Analytics is the process employed to harness and analyze large amount of data and derive valuable insights. Big Data analytics services cover processes, programming tools, methodologies, and augmented analytics to make the tedious process effortless and straightforward.

You cannot use Excel for big data analytics but employ applications like Apache Hadoop, SQL, R, Tableau, Knime, and others. Their capability extends far more than Excel, from data storage to processing power, statistical insights, data visualization, and business intelligence. The right big data analytics tools make it easy to review large information amounts. Several big data consulting services offer such solutions to companies, helping them figure out how to handle their gigantic and messy data and reap real benefits from it.

What is Augmented Analytics?

One of the most recent business intelligence tools in existence, augmented analytics, combines machine learning and natural language processing benefits. In simple words, it automates insights received using ML and NLP; hence, popularly regarded as the new wave in the data analytics market.

In the big data analytics arenas, it is the next big disruptive wave. Augmented Analytics takes note of all this data from varied sources lying everywhere, engaging with it, and landing on actionable insights. It helps smarten your business setting and help you take the lead in the competitive environment.

For business, acquiring datasets of big data isn’t enough. They need to ensure proper data collection, clean it, convert it into a structured format to guarantee high-quality data.

Modern augmented analytics help automate data preparation, discover employable insights, and share it with the product/service development team using AI and ML. It also automates data science and ML model, assisting in its management and deployment solutions.

Several big data analytics companies employ augmented analytics to smoothen data management, data preparation, data science, machine learning algorithms, and business intelligence. When it comes to big data consulting services, augmented analytics covers the front seat. It makes systems intelligent and broadens the understanding of the raw data.

To sum up, Augmented analytics:

• Automates the data finding and surfacing process to derive meaningful insights and optimize decision-making. What Augmented analytics can do in a fraction of time with minimal data and skills is impossible for any other data science technology.
• Using AI/ML, they automate data model selection, model operationalization, model explanation, model tuning, and model management.
• Humanize data models to pave way for its embedding in enterprise applications.
• Using NLP and ML, it automates data insights to allow more interactions, make better predictions, and lead to practical and profitable data storytelling.

The effects of augmented analytics in big data consulting services  

Augmented Analytics betters big data consulting services in many ways. It helps organizations enjoy added benefits of ease, scalability, expert analytics, and unbiased data preparation.

Its most notable advantage is the reduced dependency on ML and other data science skills.

More so, it considers all forms of data, including business processes and roles, democratizing insights from analytics.

On the contrary, Augmented Analytics opens ML and data science content creation prospects to data scientists, allowing them to be a part of all these high-value tasks, thereby improving human collaboration and productivity.

There is a massive demand for augmented analytics in the market, and paired with big data consulting, it improves an organization’s prospects analyzing complete datasets for a client.

Where can you Employ Augmented Analytics?

As per Gartner, around 50% of businesses would explore the possibilities related to augmented analytics. Data consulting has become a must-have service for several companies. They use it to analyze the right solution, investigate sales pipeline, track leads, sell products/services, and more.

The following are some use cases for Augmented Analytics in data consulting solutions.

Hospital Operations:

Patient wait times are a tedious and inescapable part of hospital admittance. Augmented Analytics enables employees across the hospital industry to explore ways to reduce patient wait time. With augmented analytics in place, patients can refrain from form-filling nuances, receive instant solutions to their queries, and put forth additional concerns. The Artificial intelligence -empowered technology enables transparency and insightful results, addressing the critical problem areas in the hospital setup. It empowers the human mind to conduct more intellectual strides, eliminate routine tasks, and replace them with analytical solutions.

Surveillance footage:

Augmented Analytics finds usage in detecting unusual images from surveillance footages, benefiting organizations and government bodies. The information captured via cameras helps to analyze leads and lead to event prediction, online monitoring, anomaly detection, intrusion spotting, and goal-oriented analysis. AI-based models like convolutional neural networks to detect anomalies find applications to expand research prospects, grab deep insights, and improve process accuracy.

Several government agencies employ augmented analytics to leverage visual data derived through several vision applications. Computer graphic apps are crucial for translating images and videos into actionable insights and intelligence and using them for your benefit. The cloud APIs allow professionals to access computer visuals from different app types. Such imagery prevents unusual activities and helps agencies maintain privacy and secrecy.

Prevent fraudulent activity:

Financial fraudulent activities steal hundreds and thousands of trillion dollars from companies using complex fraud detection tools. It is where big data companies can help. They can employ data science solutions and rescues you from financial frauds. Augmented analytics enforce feasible and accurate fraud detection methods, boosting the ML pipelines and existing data analytics. In time, it lessens the number of fraudulent transactions and erects secure revenue streams. Using augmented analytics for fraud investigation by data science teams leveraging graph technology helps identify first-party fraud and complex fraud rigs.

Moreover, with big data analytics companies, businesses can act on their data loads and make more informed decisions. It allows enterprises to effectively work on data, gain valuable insights, and use it to further the digital transformation wave. And, augmented analytics assists in such prospects, preserving and forwarding the future of data analytics. Using AI and ML technologies, augmented analytics finds employment in surveillance systems, hospitals, market intelligence, and so much more.

Read More: Augmented Analytics: the Future of Data Analytics

Conclusion 

Businesses are on track to adopting the latest technologies to better their revenue and recognition prospects and conquer the market. Data analytics happens to be on the radar. Marketers and developers agree with the innate potential of augmented analytics and search for big data companies that can help them further in this domain of business intelligence. The right big data analytics company can direct your business in a direction that amasses incredible benefits. With enhanced analytics in action, companies can remove the data barriers to trade. Moreover, you can solely handle all the technology decisions without requiring the assistance of an IT expert. Find a suitable organization from the arcade of big data analytics companies, and you’ll be good to go!

Are you planning to adopt this promising technology and want a platform that can help you practice it? Cyfuture enables you to simplify the current business challenges and implement this and similar technologies!

The post Relationship Between Big Data Consulting Services and Augmented Analytics appeared first on Cyfuture Blog.

There is a total of 21 types of business consulting services.

What? How? When? Why?

Exactly my point!

When I read about it, even I was skeptical about it.

Honestly, all these types stem from one basic consulting principle: Advice on how to run your business efficiently and earn profits. The industrial genre might change, but the feeling remains the same.

So, before you scratch your head with bewilderment, let’s dive right into the types of business consulting services.

Consulting for 2021: Living the pandemic and growing your business. 

2020 was really harsh for several businesses, making 2021 a ‘Do or Die’ year to receive business consulting solutions, especially for organizations struggling to grow amidst the new normal.

We all know consulting means to provide expert advice to organizations by professionals related to that domain or technical field. Now, they’re not forced to agree with your advice, but they might consider it.

What makes business consulting more interesting is the apparent fact that consultants today are market fanatics, and their notions might lead to constructivism within the organizational setup. More so, since consulting differs from company to business, there are several business consulting types (maybe more than the 21 variants we’re about to discuss!)

This blog covers the most important ones.

Management consulting:

Do you have a query regarding business management, leadership, operations, infrastructure, and more?

Well, then you need to look for Management consultants. It is highly efficient for leaders engrossed with strategic solutions failing to form an objective viewpoint. By hiring one of India’s best business consulting firms, you work with someone who has an unobstructed opinion, well-designed for such prospects.

That said, management consulting services optimize organizational performance, enhance data flow, and allow leaders to consider an unbiased management solution.

The author of ‘The Business of Expertise,’ David C. Baker, is one prominent example of management consulting services. He is phenomenal and well-regarded for his profitable business decisions. He’s mastered the art of client positioning, organizational structuring, succession, and achieving benchmark performance. His management consulting services help businesses better their internal structure, hence boost performance levels.

Marketing Consulting:

Getting your product into customer sight is a tedious process. Even top-notch marketers fail to market a product the right way. And, this is where marketing consultants come into the picture.

They know how to position your business in the market and attract potential customers to it. They can grow your business effectively and efficiently. Several companies hire professionals offering such business consulting services to increase their marketing campaigns’ efficacy, generate more leads, and get more customers on board.

As for a marketing consultant, they have various tried and tested marketing formulas in their privy purse, and they’ll do their best to garner unlimited attention to your business. More so, since they do all the creative work, data analysis, and conduct marketing experiments, you don’t have to worry about anything.

Top examples of marketing business consulting firms include NoGood, IKON Marketing Consultants, Equibrand, Seedx, Berma & Co, Bain & Company, and McKinsey Digital.

Non-Profit Consulting:

Such consulting services are directed towards non-profit organizations or government companies, including fundraising, strategy development, marketing plan, solution implementation, etc.

Since NGOs or government organizations work differently from private enterprises, they look for business consulting firms in India adept with the ins and outs of their enterprise.

Several independent consultants and firms work specifically towards non-profit or governance consulting. So, if you’re passionate about social work and society upliftment, this is the right form of consulting for you.

One example of such consultancy is The Discovery Group. Their founder, Douglas Nelson, is known for his incredible work with several non-profit and charitable organizations. He assists small, medium, and large organizations with board governance, strategic planning, execution, training, and other philanthropic activities.

IT Consulting:

Also known as software consulting, such professionals lend their expertise regarding software, it’s engineering, and information technology to companies. The need for software or IT consulting is immense in the market. Seeing a software project to its end is a tedious process hurdled by risks, which is why most of them fail. Since there are several types of software and technologies in the market, bringing in a well-versed and knowledgeable IT consulting firm is the right thing to do.

Regardless of what you’re looking for., building, assisting, or improving software or technology, a similar consulting firm can help you with it.

Reputed companies like HCL Technologies, Mindtree, Tata Consultancy Services, Tech Mahindra, Wipro, UST Global, etc., are some of India’s best IT business consulting firms.

HR Consulting:

HR consultants help organizations manage, hire, train, retain, and explore employees. It also helps the present human resource workforce implement and enforce HR plans, processes, practices, and policies. HR consultants maintain peace and accord in an organization, maintaining employee satisfaction levels. It is the right job prospect for people who love creating plans and have had some experience with human resource management.

The top Indian HR consultants include Mercer, TopSource Global, Covent Informatics, Growup Technologies, Kriate Consultants, etc.

Strategy Consulting:

One of the staunch pillars of business consulting services., it deals with guidance and strategic advice for business planning and decision-making. Consultants with in-depth industry knowledge provide valuable viewpoints, and their inputs help forge successful and readable strategies. For a company struggling to achieve its goals, strategic consulting ensures profits. With such a business consulting firm in India in action, you’ll receive systemized plans deciphered by high-level professionals making decisions that strengthen your enterprise architecture.

E-commerce consulting:

Are you a company that sells products online?

With e-commerce consultants, you’ll be in for a treat!

E-commerce consulting relates to providing expertise to companies selling items online., a complete package deal from marketing, sales, and operations to supply.

Running an eCommerce business is a daunting process. There are several variables and a successful eCommerce venture mastery on all of them. You need to perfect marketing, logistics, customer handling, and all the other related prospects. With a learned e-commerce company, you’ll witness growth in the business value, enjoy smooth operation, implement a ready and well-researched go-to-market strategy, and more.

E-commerce consultants serve as helping hands for brands to scalpel their voice amongst the online clutter. Hiring business consulting firms in India dedicated and experienced with such solutions ensures growth and helps build strong foundations.

Top e-commerce consulting firms like Blueprint Partners provide consumer logistics, warehousing, supply chain, and marketing assistance.

Construction Consulting:

Construction companies deal with many laborious tasks, from management, surveying, architecture analysis to contracts. Construction consultants ensure smooth project completion, assisting with post-sales as well. Such consultants manage several mega projects and assure effective execution while reducing costs and scheduled overruns. They might even coach on capital development, negotiations and raise awareness of the construction industry.

Retail consulting:

This consulting form specifically aids retail businesses: restaurants, hotels, luxury and appeal brands, grocery, leisure houses, etc. Retail companies work with hairline margins and are under constant threat by digital innovation. No wonder retail businesses are next-to-impossible to run.

For businesses struggling to make ends meet, retail consulting can help reduce costs and drive growth. They analyze your selling pitch, online presence, social actions and modify every aspect of your online business for better ROI. They explore consumer insights and solve challenging questions. With the assistance of retail business consulting services, you’ll feel right at home.

Science Consulting:

It provides consulting solutions to science and medical research organizations. It can include labs, drug companies, or those that deal with the management side of medicine. Hiring business consulting firms experienced in medical consulting helps improve organizational efficiency. Since they can perform in-depth analysis, they correctly handle the business side of your research. They can forge strategies that are flexible, scalable, and do not require an experienced medical professional.

Sales Consulting:

Sales consulting deals with aiding in sales management, sales leadership, sales performance, and sales training. Sales is one strong pillar of a growing business presence. If you don’t have any sales, you don’t have revenue, which is why clients hire sales consultants to assist them with it, design a sales funnel, train salespeople, track performance, and identify bottlenecks around product/service selling.

Companies struggling with sales can partner with a sales consultant to increase their figures, boost revenue, achieve targets, and generate a brand resonance in the market.

Digital Transformation Consulting:

Today’s organizations derive power from digital disruptions. Digital transformations have helped enterprises gain tremendous momentum in the market, implement new technologies, improve employee satisfaction and performance, and adopt technological innovations for their advantages. Several companies still lag behind their competitors because they haven’t yet figured out the digital game. It is why they must use the knowledge of digital transformation consultants to shift the market in their favor, smoothen operations, employ technologies, and run their business effectively.

Companies like TGR Management ace the digital transformation play. Their understanding of the digital space is immense. Their service portfolio includes scripting a rewardable and profitable digital strategy, manage digital accounts, portfolio planning, project risk management, and more.

Compliance Consulting:

Compliance consulting relates to compliance laws, regulations, implementation, and benefits. For organizations looking to enforce compliance laws, hiring such consultants will do the trick. Organizations must comply with these rules and regulations to avoid fines. A reliable consultant with deep expertise on such laws help save thousands of dollars, which would otherwise spend on pardons and fines.

For professionals who possess ample experience in compliance-related jobs, are versatile with legislative and regulatory compliances, and can handle complex situations would thrive in such roles. Several businesses consulting services offer compliance consulting solutions and help your business architecture to stay compliant with the government protocols. They can help clients eliminate all the inefficiencies, save you from paying any fines, offer litigation services, provide the right direction to lost businesses, and solidify your business stand in the market.

SEO Consulting:

SEO serves as the bread and butter for digital businesses. With Google’s mercurial algorithmic updates, SEO has become more tedious and challenging than before. It is usual for organizations to suffer from low ranking, significant drops, and less traffic.

Hiring the best SEO consulting firms in India helps clients understand rewardable SEO practices, improve rankings on search engines and generate higher organic traffic. Several businesses rely heavily on organic search to earn more visitor traffic, improve visibility on search engines, and effectively market services and products. In time, such consultants generate more leads, boost revenue scales, and increase sales numbers.

SEO consulting is the right pick for you for professionals adept with content marketing, design, data analysis, and strategy. Top SEO consulting firms help forge profit-earning SEO strategy, help you grow in your niche, and charge revenue funnels.

Leadership Consulting:

Do you want to learn leadership qualities and excel in the workforce?

With leadership consulting services at your assistance, you explore the various avenues of leadership, decision making, talent management, improve performance, establish authority, and lead to more productive results. Leading an enterprise comes with several challenges and responsibilities and requires a lot of courage, resilience, passion, motivation, and grit. Good leaders might not know all the answers, but they do know how to earn it.

Leadership consultants coach you to become better leaders and move up the ladder. For people who’ve handled leadership roles before, opting for such a business genre seems to be the right click. They can help make crucial decisions with mergers, divestitures, strategic change, crisis, and redefine success.

Environmental consulting:

We all live on borrowed time on this planet, which makes environmental consulting even more critical. Environmental consultants work on solar energy, air quality, waste management, soil quality, pollution, climate change, ozone depletion, the greenhouse effect, and more. Both public and private sector companies need to ensure their projects do not degrade environmental quality. Such consultants protect a company from any legal action, fines, or transactions that would arise in their absence.

Environmental consultants hold in-depth knowledge of environmental rules and regulations and enjoy saving your projects or the environment. Several companies help the market to navigate environment-friendly ways to run their business and stay compliant with the established laws.

Innovation Consulting:

Innovation is what drives your path ahead. It helps companies adapt and change dynamically to suit the market’s needs and grow in the process. Innovation consultants help you to move ahead of outdated tactics and practice ingenious methods. They identify the innovation scope in your infrastructure and help you with new strategy management. Companies that like being at the center of agile technology and trends must look for such innovation consultants.

Business Process Consulting:

You might have browsed through several websites offering business consulting services, but what do such solutions exactly entail?

To define business process consulting services: it is a consulting type that improves the implementation of business processes in a corporate setting. Every business wants to grow and upscale its standards. However, with inefficient systems, it becomes a tedious task. Business process consultants review all your business engagements, find the source of chaos, and remove it. They analyze every business process, organize it, improve communication within the organization, and help you achieve better leads, sales, and revenue.

Such professionals are groomed and trained to study business plans and better them. Companies offering business process consulting services pay attention to detail, remove hurdles, and lead to better results.

Public Relations Consulting:

PR consultants help enhance your public image. Their job is to aware your customers of your products and services, handle any reputation disaster, manage your online crowd, and drive interest in the minds of the consumers for your brand. They can organize press releases for a new product, put together a big event, host press conferences, and garner public attention. PR consultants employ the most crowded channels to get maximum customer traction.

So, if you’re somebody possessing excellent verbal skills, have a proven track record in media, can execute promotional strategies, and like fast-paced working environments, PR consulting is for you.

Procurement Consulting:

Procurement is helping companies find the right purchase goods from an external source. A procurement manager has an eye for detail and knows how to procure items from third-party vendors.

For companies, finding and buying new products is a complicated task. You have to consider the world market, be wary of risks and expenses encountered in the process, and reduce overall buying costs. Companies are always on the lookout for consulting personnel to improve their procurement programs and strategies, enhance productivity, and reduce purchasing expenses. Procurement consultants manage the supply chain, logistics, and delivery for you.

UI/UX Consulting:

Satisfactory customer experience is a must deliverance for companies. If your user interface doesn’t sync well with the products, digital media audience, software, website, or application, you might lose visitors, potential leads, and search ranks.

It is expected for every company to launch websites and apps that provide smooth navigation, are easy to use, functional, and help achieve customer goals. That is why companies hire UI/UX consultants to offer guidance and hands-on expertise while creating beautiful and incredible user interfaces and experiences.

Conclusion 

So, now you know about the 21 types of business consulting services. In truth, consulting is a broad genre, and you can find business consulting firms in India for every corporate department: marketing, HR, management, administration, sales, accounting, etc. What all consulting types have in common is the exchange of expert advice to organizations finding it hard to breathe in the competitive market.

Are you looking for any specific consulting services? Let us help you!

The post Did you know there are 20+ types of business consulting services? appeared first on Cyfuture Blog.

Their concerns include the risk of data stealing, mishandling, and cybersecurity. Most BPO companies follow strict data compliances regarding data security, but protecting such data takes more than mandatory practices. 

True that business process outsourcing services are huge cost-savers and offer quality services to their clients. Organizations are always very curious about how BPO companies handle and segregate data and ensure security. Several companies believe that BPO companies can put their data to risk instead of mitigating it. 

What is Data Security, and why is it important?

Before we get any further into why data security., we must understand why organizations must invest. 

Data security refers to protecting, safeguarding, and securing confidential and private data of imperative importance to business proceedings and structure. Today’s business landscape bends on the digital end of the market. While digital media is easy to access and consume, users generate a tremendous amount of data in this generation and consumption cycle. This data is of enormous importance to organizations, so they analyze and store it in databases. 

However, when we store data on databases that aren’t secure enough, it makes it extremely vulnerable to hackers, cyber-attacks, unauthorized data access, data theft, data alteration, etc. Data breach impacts organizations, looting millions and billions of dollars. As per IBM, over 52% of all data breaches were malicious outsiders’ actions, 25% by system glitches, and 23% by human error. Consequently, compromised credentials and cloud misconfigurations lead to 19% of data breaches. 

Customers’ personal information comprises 80% of all data breaches, mostly recorded as lost or stolen. Conversely, PII (Personally Identifiable Information) is the most often guarded form of data by data protection regulations. 

For business process outsourcing companies handling client data, establishing a safe harbor for it is very imperative. It would help if you entrusted the clients that their business process outsourcing services can efficiently handle such personal information. When a client allows a BPO company to access a company’s sensitive data, they want to be confident they the latter is more than equipped to take care of such information and have strict data security measures and policies in place. Consequently, companies need to implement stringent data security measures in their processes to ensure it happens.

Can Business Process outsourcing companies implement reliable data security solutions?

The market views the Business Process Outsourcing industry as a red sign for data breaches, mostly due to wrongly deployed security regulations, unauthorized access controls, inadequate data regulations, and more. Moreover, with new technologies like AI, ML, and RPA in action, more customer indulgence and surmounting data generation is a given. It is why organizations need to adapt and strengthen their data security corridors before any data-related mishaps happen. 

Hiring offshore business process outsourcing companies is not a new business norm, but it is a concerned one. Some clients know about data breach implications. Corporations today are a big no to data breaches and demand strict data security policies from their vendors and expect them to follow global BPO rules and protocols. While this might result in major-money-input required for improving customer management, data retention, data transformation, all these costs are short-lived. Plus, it helps secure a BPO’s reputation as a data secure one in the market. 

More so, 100% data security is one of the biggest attractions of any BPO company. They can take care of all your data entry, management storage, processing, and more, offering excellent services in return. You get experienced and expert people on board, take care of your business’s private and sensitive information, improve your organization’s architecture, gain efficiency and accuracy in the process, and reduce service costs. 

All in all, BPO companies keep your data secure and private, nullifying all the business stakes. So, when you’re looking for BPO services, you must know how to judge their indulgence and if they threaten data security.

How Business Process Outsourcing companies enforce data security?

For business process outsourcing companies, data security is like the Holy Grail. They need to frequently better, improve and increase their security measures. They must protect client data at every cost and employ experts that know how to do so. 

The following are some points detailing how BPO companies handle data security and enforce it. 

Physical security and controls: 

Tending to the physical data assets is easy. On the contrary, it is also the most misunderstood and underestimated vertical by BPO companies. Installing an on-premise surveillance technology is one way to discourage unauthorized employees from accessing data that isn’t statured to their level. 

It requires a role-based data access model in place. That means companies should grant access controls to personnel allowed to obtain it. Several data breaches occur due to employees’ data mishandling, which a BPO company can easily ward off. Another bold move is to employ in-depth background checks of newly hired and existing employees, educate them about the perils of cyberattacks, and prevent them from practicing illegal activity. Such actions refrain from intentional and unintentional data theft or access. 

Secure communications network:

Leaking communication lines lead to several data breaches. More so, since offshore business process outsourcing companies work in different time zones, a constant communication network forms the basis of seamless interaction between parties. Expert cyber attackers can take advantage of these channels, loot confidential information, and steal data from within the organization. If a company has a flawed data encryption model in action, it can lead to irreversible and devasting results. 

Using a proxy can also greatly enhance data security. Everybody knows that they help users browse anonymously but they also encrypt transaction details so that prying hackers cannot gain access to this information. This is vital for any company trying to keep their data to themselves and not fall prey to cybercriminals.

To prevent any such disaster, BPO companies must invest in software and tools that encrypt data, secure communication channels, and optimize data storage at all times. More so, it should raise red flags if any alarming or unusual activity is detected. Investing in business process outsourcing services like firewalls, anti-virus, anti-spam, etc., is an ideal solution. 

Updated Security Compliances:

Marketing your security compliances is a great way to let your clients know you’re stocked and packed with data security. If you comply with security standards and have a good track record, educate your consumers about the same. Regular updates about imposed data integrity and regulations assure customers that their data is in good hands. 

Customers adore proactiveness. Portray yourself as a trustworthy and reliable custodian of sensitive data. Implement robust and efficient cloud-based virtual unified threat management that provides firewalls, intrusion detection, anti-virus, anti-spam, and data prevention. Enforce DDoS detection and mitigation solutions that secure data that access them. All of these solutions are feasible and easy to deploy. 

Dedicated IT team on standby:

To ensure the smooth and faultless working of the software and tools used, always keep an IT team on standby. Companies today exercise several technologies like artificial intelligence, machine learning, the cloud, etc. Hence, having a reliable and learned IT team, handling all the hurdles, and solving obstacles is a blessing. The team’s job is to keep the systems up and running at all times. They should prevent any machine failure and retrieve all the client data in case of a breach. They must also ensure no loss or theft of data occurs. 

ISO Certifications:

Business process outsourcing companies must always certify the latest ISO standards and follow all their clients’ guidelines and standards. The ISO certifications translate to the level of security. 

Establish control over all the tech used in the company:

All computer systems used in a BPO unit need continuous 24/7 monitoring. The IT team can find, detect, and eliminate malpractices automatically. All policies set up restrict all unlawful actions resulting in data leakage or file copying into the problematic files. 

Conclusion

As per Grand View Research, the global BPO industry is at $343.3 billion by 2025. Hence, the business process outsourcing companies need to maintain their stand as the economic driver. The BPO industry needs to handle all contemporary data security issues for its clients to do so. If a company places trust in their business process outsourcing services, it must be worth their time, data, and money. For that, BPO companies can follow stringent data security practices, uphold compliance with user privacy, and assure clients of their data’s safety. 

The post How Business Process Outsourcing Companies Handle Data Security appeared first on Cyfuture Blog.

Such a symbiotic relationship between technology and enterprises encourages business intelligence, digital customer experience, world-class workforces, partner ecosystems, and efficient operations. In simpler words, enterprise applications have become the core of a company’s IT structure.

However, such rapid advancements require a deep understanding of enterprise application services to decipher their viability.

For any successful business transformation, digital transformation is pivotal. Gone are the days when people had to manually monitor and document everything. Digital transformation is the way now. Many companies have embraced this in the wake of the unexpected pandemic. Companies after transforming everything to digital means can automate certain processes such as payroll, employee attendance, customer engagement. This helps them to concentrate on expanding their business.

What are Enterprise Application Services?

Enterprise application integration services lessen the gap between different software programs, empowering data flow from one program to another via interface data management. It enables information exchange from one software program to the other.

In a way, enterprise application services help organizations utilize their full potential. The main aim of such application integration employs using data generated by different departments efficiently and insightfully. EAI or enterprise application services includes:

• customer relationship management
• supply chain management
• internet & marketing communications
• business intelligence & analytics
• human resources
• enterprise resource planning
• e-commerce optimization

EAI sparks digital transformation that allows efficient transfer of data from one system to another. With the right tools, techniques, and structures, smooth and seamless data integration amongst applications is a given. In the long run, EAI exists for better information sharing and synchronization.

How did Enterprise Application Integration Services come into existence?

Popular since 2000, enterprise application services solve an older issue. It enhances interoperability between two systems in the IT architecture.

An organization might use a single system, developed either in-house or licensed through a third-party vendor to maintain customer relationships, fortify supply chain management protocols and make something out of the business logic. Such modernization assures business growth and transformation.

In reality, breaking business procedures into multiple smaller logics allows easy implementation of the newest technologies and adaptable business solutions. It simplifies the IT architecture, wherein enterprises can grab onto the benefits of this distributed modular system.

EAI came into light for four reasons:

• Allow interoperability amongst various infrastructure components using different operating systems, data formats, interfaces, etc.
• Allow data integration for a functional and standard flow of data between applications and systems, enabling database consistency
• Allow data flow and handling in a robust, stable, and scalable manner

Enterprise Application Integration Services models 

To prevent the complexity of complex infrastructures, organizations employ EAI models to standardize the process across the system. Rather than multiple applications requiring multiple connections, EAI models use methods that connect to an IT system., which in turn, is responsible for data integration, message brokering, and adding other functionalities to a network.

In simpler words, EAI simplifies the modular system. It assimilates adapters for connectivity, transformation engines to breakdown data formats for customers, integration engines to handle complex routing conditions, and all the other components required to unify as an integrated front.

It modulates a flexible architecture where new features can be added or removed as needed, simply by changing the EAI configuration, allowing multiple applications to access and use a single service.

The following are the two EAI models:

Traditional EAI: The Broker Model

In this model, a central integration model called the broker resides in the network, offering data transformation, routing, and other inter-application functionality. All app communications flow through this hub, thereby enforcing data concurrency.

This model consists of monitoring and auditing tools, allowing users data access through the systems. Typically, it consists of tools to perform configuration and routing between systems and applications.

Modern EAI: Enterprise Service Bus (ESB) Model

The lack of clarity about the EAI architecture in the broker model leads to its failure. Moreover, as per the traditional model, the EAI products created were expensive, heavyweight, and limited in their power. A failure in any one component malfunctioned the entire network, ultimately resulting in an untimely suspension of the broker model.

The ESB model consists of a central routing component that conveys messages from one system to the other. Its architecture distributes data integration tasks from a single element to other network parts.

Enterprises can group components to allow its location-wide hosting anywhere within the infrastructure or duplicated for scalability. Moreover, all the identified functionalities are enclosed as separate components, resulting in lightweight, tailor-made and reliable integrated solutions.

Its core features or services include location transparency, routing, monitoring/administration, security, protocol conversion, data transformation, and data enhancement. Unlike its traditional model, the ESB model is scalable, distributable, SOA-friendly, easy to expand and adapt.

The top 7 Benefits of Enterprise Application Services 

The power of enterprise application services allows it to transform multiple fronts and back-office business processes. In doing so, enterprise application integration services enhance information sharing, simplify IT processes, automate workflows, and improve IT flexibility.

However, the benefits of EAI services extend far beyond.

It encourages smooth information sharing:

Enterprise application integration allows data sharing among different software programs within the organization and those establishments located outside. It accumulates data, removes redundancies, and stores it for future uses. Data integration occurs at a single point, allowing users to access complete and up-to-date information. It smoothens the flow of information from departments to individuals. All in all, it reinforces an effective and efficient data collaboration within an organization.

It reduces complexities in the network system:

Not every individual understands the nuances of the IT structure. The employees find it difficult to employ new technologies, resulting in a steep learning curve. Moreover, the bigger an organization, the complex it becomes to handle the IT infrastructure. Enterprise application integration services provide a reliable solution. It overcomes all these barriers, simplifies the process, and renders better functionality to several applications. It helps smooth business operations.

It automates business workflows:

Enterprise application services involve data collection from multiple software applications. For instance, data received from a CRM platform can be integrated with email marketing services and deliver targeted messages to the customers based on the market insights like custom behavior, demographics, etc. All of this deciphers the success of your email campaigns. That said, all the data integration will help you invest in resources that are profitable and effective. Other than automating business workflows, it will increase its efficiency.

Makes your business more agile:

Enterprises can improve the speed and efficiency of their decision-making process with the right data and real-time updates. With EAI in action, organizations can explore opportunistic avenues and make the most out of them. Enterprise application services make your network systems agile enough to respond quickly to adversities and opportunities alike. It aids organizations to maintain their reputation in the market, recover supply chain disruptions, and work from a single interface.

It erects a flexible IT infrastructure:

IT infrastructures change every day. Therefore, assuring that your network system embraces such changes and adapts to them is a prerequisite of every enterprise. Enterprise application services add flexibility to the IT facilities: addressing scalability issues, increased demand, adaptability, and growing customer expectations.

Getting your enterprise future-ready:

For enterprises, adaption for advancement is an inevitable reality. Every business transaction defines its future scope. Enterprise application integration services modernize the processes, untying the knots associated with monitoring and analysis. EAI is one of the best ways to control business operations and make them more productive. Essentially, it allows enterprises to adapt to the present and future technological improvements.

Why Enterprise Application Integration services?

Technological innovation requires agile information systems. For enterprises, adapting and adopting modern technologies is one way to ensure survival in the competitive race. Without it, enterprises are nothing more than brick and mortar stores conducting business and usual operations.

With enterprise application integration services, organizations can integrate technology and applications, reducing costs and achieving real-time benefits. EAI enforces productive techniques that amalgamate functionality and application information in one package. Conversely, EAI benefits customers as well, allowing easy data access from tangled structures.

Moreover, EAI removes the congestion in business process performance that adds financial risks to the organization. It also guarantees that even while working in groups, the systems enjoy the independence required to achieve a specific purpose. EAI stores relevant information and transactional data related to business operations. They help speed business growth and improve their performance. Enterprise application integration services fix problems faced by your IT architecture and ready it for the future.

Conclusion 

Integration and customization of enterprise apps are necessary for business growth. It mobilizes administrative resources and adds new customers. Enterprise application services enhance your enterprise’s reputation and performance, affirming it rhymes with business goals. That said, enterprise application integration services offer nothing but a bucket full of benefits to modernize your applications.

Do you think enterprise application services can reform your IT system? Connect with us for a superlative experience.

The post Understanding Enterprise Application Services and its role in Business Transformation appeared first on Cyfuture Blog.

Google’s broad core updates always lead to consecutive nights filled with sleeplessness, worry, and anxiety for SEO marketers. 

And this is exactly what happened with Google December 2020 Core update. 

It felt as if Google conjured upon its third core update shortly before the ending of the pandemic-struck year. Unlike Secret Santa, Google 2020 core update does not come bearing gifts for everyone. But it is definitely going to make you strategize your plans for the next year’s digital marketing services. 

On December 3, Google made the day chilly for some websites. This early Christmas present from Google is a new update, typical to its previous ones but noisier than its Google core update May 2020. It took a couple of weeks for Google core algorithm update to fully roll out. 

Like all its other updates, this core update wasn’t limited to some regions but had a global impact. 

This update is the third one this year from Google, post the January 2020 core update and the website-wrecking May 2020 update. As per search engine analysts, this update was big and substantial, fluctuating ranks, traffic, the very existence of several websites. 

The Impact of Google December 2020 Core Update 

Just like all the other Google core broad updates, there are some winners and losers in this one too. However, as per data collectors, this could be the biggest and the most impactful Google core update than its yearly predecessors. 

Semrush Sensor data predicts the nature of this Google December 2020 core update in terms of the SERP volatility score of 9.4, similar to the Google core update in May 2020. However, January’s core update stood at a lesser score of the 8-point mark.

Websites have started experiencing the rollout results as differences in their traffic, ranking, and search engine visibility. It typically pertains to EAT and content on website domains like music, e-commerce, news, and health. Moreover, several music-related sites have seen major drops and ups as well. The bulk of medical and health websites are going up. However, several others are dropping down. 

Some interesting observations for Google December 2020 core update

Although understanding the full impact of Google’s broad core update is never easy, it is still necessary. Furthermore, it is well-known that such updates do consider several factors and features of a website. There is not just one aspect that defines an entire Google core algorithm update but an amalgamation of several factors and its effect. 

This is why it is always difficult to comprehend what’s going on with a website until you fully understand its history, past performance, SEO tactics, problems encountered over time, improvements implemented, and many more. 

In the words of Google’s Gary Illyes, its core ranking algorithm consists of several millions of baby algorithms put together to provide an output score. For SEO webmasters, it is super important to understand that it is not just one or two things that make Google roll out an update but a combination of several tiny things that goes with analyzing and improving your site. 

How do I know if I’m Impacted by Google December 2020 Core Update?

For websites that wish to seek detail whether they crashed it hard in this update; webmasters like SEMrush, Moz, etc., can help you with such prospects. You can judge the changes in your domain post this update. While a domain’s visibility might be similar most of the days, a core update brings about an identifiable and noticeable positive and negative change in its visibility index. 

Whenever a new Google core algorithm update is introduced, the entire website’s visibility index redistributes. Therefore, some of them either gain or lose it in the process., hence the sleepiness nights. So, every Google update brings out a list of domains that either made it big in the update or shattered to the ground. 

The Monumental Wins in December 2020 Core Update 

As per Google December 2020 Core Update, most changes were felt by websites dealing in health, real estate, travel, finance, law, and government for the desktop versions. For the mobile versions, changes took place in health, law & government, jobs & education, pets & animals, and real estate. 

The above list compiled by SEMrush suggests the volatility index of several website categories. It states the desktop and mobile version changes for a particular website domain.

Moreover, as per reports, almost 50% of the biggest winners and losers for any domain are the ones surpassing over 1 million monthly traffic visitors. Every 1 in 3 website domain experiencing visibility drops garner more than 10 million visitors every month.

Coming back to the winners of the Google December 2020 Core update; the side includes websites related to business & industrial, Internet & Telecom, and beauty & fitness industries.

Business sites like zoominfo.com, whitepages.com, LinkedIn.com, ebay.com, vimeo.com, loginbrain.com, yahoo.com, foursquare.com, businesswire.com, soundcloud.com, apps.apple.com, twitter.com, techradar.com, thespruce.com, nymag.com, Instagram.com, nerdwallet.com, and many more are the big winners for December 2020 core update.

In the current pandemic-suffering world, such inclination towards business sites indicates the changing corporate landscape and how the top winners still dominate the market. Such changes in Google’s algorithm impact the traffic and revenue generated by the winners. 

The Losers of Google December 2020 Core Update 

For those websites and domains that lost in the Google December 2020 core update race, the good thing is that such updates only redistribute the visibility of a website but do not affect the total visibility of websites in any circumstances. 

Now obviously, if there are some huge wins in this update, there will be some losses. However, amongst the majority of visibility index losing domains, sites like online communities, shopping, and news section experienced big downs. The position drops for such websites is more than the other lose-bearing ones. 

That said, the most affected sites include yellowpages.com, newsbreak.com, gettyimage.com, wish.com, echovita.com, urbandictionary.com, local.com, dnb.com, aliexpreess.com, findanyanswer.com, and many others. 

Some Major Movements in the Job Listing Websites in December 2020 Core Update 

Job listing websites received mixed reviews from this broad core update. Sites like LinkedIn and Monster enjoyed significant growth, whereas Glassdoor and Indeed suffered sufferable blows. 

The following image talks about the SEO visibility index of the top job boards.

Moreover, when we compare December 2020 with Google Core update May 2020, several websites that gained traction in the May update experienced a neutral impact in the latter one. Sites like Spotify and Twitch that went through unmanageable losses in the last update have still not shown any signs of recovering in the December update. But Google has been warm with such sites, even releasing its update in multiple iterations to test results on such websites. 

What to do if my website is Affected by Google Core Algorithm Update?

Google has provided website owners with advice if you are negatively impacted by Google December 2020 Core update. There are not enough specific actions or courses-of-action to recover from the negative SEO visibility index numbers. In fact, a negative ranking might not even translate to issues on-page content and details. 

However, Google did hint at improving the content published on all such sites to make them immune to such broad core updates. Catching on to the phrase, Content is King; websites must check the relatability and quality of content before publishing it on the website. 

A website can answer questions like:

• Is the content to-be-published original?
• Does the content provide a comprehensive description of the topic?
• Does the content give any insightful analysis regarding the information?
• If the company uses details from other sources, rewrites or copies it instead of providing the author with any value.
• Do the headline and description sync with the overall content?
• If visitors would like to bookmark, share, or recommend your blog section to others.
• Would you expect this content to be published in printed magazines, encyclopedias, or books?

The latest December 2020 core update focuses on the EAT sections; expertise, authoritativeness, and trustworthiness. Post-reading the EAT guidelines, you will know more about its perspective, importance, and further improvements. 

Google updates are more of an improvement warrant for websites that aren’t focusing on quality content and acceptable SEO tactics. However, this update does imprint the necessity of content and EAT guidelines for better ranking of websites. 

The post Google December 2020 Core Update: Google’s early Christmas present for some websites not all appeared first on Cyfuture Blog.

We all need protection, at least sometimes in our lives. 

But,

What about your brand’s reputation?

Do you know any novel way to shield it from trolls, all those negative comments, reviews, and issues?

Is there any way to ensure a steady and growing reputation of your business?

Well, there certainly is! 

Presenting; the best online reputation management trends for 2021. 

Online reputation:

•  Your weapon to safeguard your brand’s image and reputation in the market
• A strategy that helps you take note of your customer reviews
• And a portal that allows you to connect with your customers in a more personalized manner

Online reputation has several wonders and bewilderments attached to it, and maintaining and monitoring your brand’s name in the arenas is just a meager inclusion. The idea of online reputation management is vast and extravagant, which is why you need to be well-versed with the top online reputation management trends for 2021 to accomplish profitable outcomes. After all, maintaining your online reputation is one way you keep a steady fulfillment of leads, sales, and ROI. 

Focus on the Best Online Reputation Management Trends in 2021

Are you aware, over 84% of people trust online reviews as personal recommendations?

Without a second doubt, online information spreads way too fast than an offline one. It is specifically sane for products and services sold online. The growth of online media and social channels has immensely burgeoned marketers to keep an eye out for the best online reputation management trends, addressing the empty pieces in their brand’s jigsaw puzzle. 

That said, online reputation management is not just about monitoring your brand’s influence online but taking note of customer issues and queries, facilitating a strong connection with the buyers, and improving the overall image of your brand online. A good ORM strategy is all about protecting your brand’s hold on its online establishment, provide insights, keeps your customers happy and satisfied, and do much more. 

If you are still skeptical of whether or not you need to invest in online reputation management best practices, the following are some reasons why you need to set a table side for ORM on your brand’s online table. 

It helps you place your best foot forward:

Your company is everything because of its customers. 

More precisely, your company’s reputation is how it is viewed or perceived by the customers, potential employees, and investors. 

And, if there is anything even remotely gruesome about your brand’s services or products mentioned online, it disrupts all those years of hard work and serving the consumers. 

More than sales and revenue, businesses run on name, fame, and status. 

Online reputation has the power to make or break a brand. If you don’t have an ORM strategy in place that responds to customer queries and issues within 24 hours, your brand’s image will be tainted forever. If you don’t believe it, remember all the retweeting wars held on Twitter! 

If you don’t want your brand to go through the same suffrage – 

indulging with the best online reputation management services that speak valor about your brand, lets out a positive word about it, and encourages visitors to experience an ultimate level of authenticity and quality with your business is the right thing to do! 

Reputation management allows businesses to put their best foot forward. It will also help you to connect with their customers in the right manner and earn extra credits for solving all their issues and problems. 

All customers like brands that make them feel special! 

And you should do that too! 

Build trust and credibility with the customers and in the market:

Bad reviews are a part of a brand’s existence. 

No matter the social media channel you employ for business and customer expansion, you cannot keep all those negative comments and reviews at bay. 

While you might mostly encounter unfavorable comments detailing how derailed customers are with their purchase and how they wish they did not go forward with it, once in a blue moon, you will come across praiseworthy reviews that will balance it out. 

And that silver lining of all these positive comments is what matters, and that should be your focus.

 For brands, trust and credibility are like golden pillars for brand expansion. Even if your products receive negative comments, it shouldn’t stop you from approaching the writer, asking what went wrong and how you can make up for it. 

Through online reputation management services, you can connect with a customer and provide them a solution to restore the lost confidence and regain their trust back. Show your customers that you care about them, value their feedback by acknowledging the mistake, and let them know that you will consider it and immediately work on the issue. 

Such actions cast an impression that you care about their experiences and are willing to mediate on the query. 

Analyze what the customers are looking for:

Online reputations are resources for brands to provide meaningful insights about what the customers are looking for, the products they like the most, the region most of your customers belong to, and what they advise you the most. 

Using such derivative conclusions, you can refine your business, cover all those shady spots in your operations, spot complaints, track their appearance, and improve products and services accordingly. 

This way, you let out an online rumor in being an innovative business that knows how to adapt to the dynamic consumer market, which in itself is a marketing gimmick. 

Also, when you actually refer to a customer review and provide them with recommended products and services, it shows how much you value their words, acing your brand loyalty and good rapport building game. 

Embark thought leadership prospects:

Although the best online reputation management trends consistently focus on maintaining and monitoring what others say about it, the content produced by a brand and its impact on its online image is often overlooked. Online reputation, in broader mentions, does cover content production, distribution, and marketing as well. 

That said, content relevancy is a necessary aspect of any marketing strategy. The content you produce depends on the audience group you want to cater. Once your audience finds the content relatable, they might advertise it further using their ideas and thought process. 

Online reputation management inspires thought leadership for brands, aligning your overall online presence with your company’s mission, vision, and culture. 

The Best Online Reputation Management Trends for 2021 you need to watch out!

With the rising prominence and utility of social media and the portal turning into an advertising channel for brands worldwide, the influence of online reputation management becomes exceedingly monumental. 

You need your customers, and since they are located on social media, brands indirectly need to address all such modern channels that their customers use. And, since your social media comment section is not always glittery and shiny with noteworthy reviews, investing in an online reputation management strategy translates from a desire into a demand. 

The year 2020; triggered the growth of social media and digital marketing at a logarithmic rate. And with that, social media became an inevitable reality for businesses. 

Since we are entering the year 2021, leaving behind another decade, whatever you planned, strategized, and implemented is a lost cause now. So, let us learn from the bygones, re-work on our practices, look into new and the best online reputation management trends for 2021. 

Enter smart ORM tools into the picture:

Tracking down every comment every day is a tedious task and cannot be accomplished without assistance from an ORM tool. 

Moreover, until you know where your business currently is, you cannot move up the ladder. To analyze your current business perception, scrolling down the comment section and replying to all those reviews on every digital channel is impossible! 

This is where smart ORM tools come into the picture! 

They ease your hurl of maintaining your online reputation, track all the mentions, fish out the negative comments registered under your name anywhere online, mitigate the associated risks that hurt your image, and give you an overall outlook as well. 

The top online reputation tools you can use in 2021 include Google Alerts, Social Mention, Trackur, SentiOne, Reputology Review Push, Chatmeter, Reputation Ranger, and YouScan. You can also employ Mentionlyics, an AI-powered online reputation management tool that helps drive actionable inferences using its analytical calculations. 

Notable social media influencers boost your online reputation:

Quite precisely, social media is a necessary inclusion to the online reputation management expeditions. As per reports, they contribute 100% to ORM and boost the applied strategies. So, brands can make the most of this channel by connecting with the customers to expand the current pool and appoint social media influencers to do this deed in their place. 

Top brands like Proctor and Gamble partnered with a famous influencer Charli D’Amelio to convince people about how they’re staying at home, and social distancing will limit the spread of the virus. The campaign was a big hit, receiving an overwhelming 8 billion views and 1.7 million iterations. That contrivance instantly brought the brand into the limelight, strengthening its already existing image. 

That said, influencers have power on social media channels, and their word means a lot to their followers. So, if you want to drive real, authentic, honest, and meaningful campaigns that could add positivity to your brand name, influencer marketing is the right thing type of investment. 

However, research the powerful influencers in your niche before you start contacting such people aimlessly. 

Video marketing will grow inexplicably:

Both short and long format videos received too much traction in 2020, but their impact will only increase in the coming year. People are getting more hooked to videos than static content, which is why they are a revenue-oriented marketing tool. Even statistics prove that over 92% of the video viewers share videos with others, spreading your brand name, logo, and the link to its page too. 

Personalized videos, data-driven videos, 3D videos, funny and witty videos, etc., are different types of video formats you can use. The idea is to develop a video that solves all the queries, doubts, and concerns of a customer, leading to an emotional connection with the required audience. 

Video marketing is a staple amongst the best online reputation management trends in 2021, owing to its widespread popularity on YouTube, Snapchat, Instagram, Facebook Live, and many more. For this reason, companies are embracing it into their marketing strategies. 

The omnipresent need for online reputation management:

Modern customers are obsessed with online content. So, they surf about a brand, product, or service not just on social media but on Google as well. So, you need to monitor your brand’s name and reputation on all those online channels wherever it pops, necessitating the omnipresent need for online reputation management. 

Diversifying your ORM strategies will help adopt a multi-channel marketing approach and direct all your efforts to improve and grow your brand’s notion. It builds it up to a level that not just enhances what appears online about your brand but what customers think about it. 

The online conversation will be active in 2021:

Social media pages have a few specific requirements to fulfill:

• Monitor your social media stand
• Allow customers to connect your brand socially 
• Manage your business’s online reputation 
• Bridge the gap between customers and brands 
• Encourage meaningful conversations and receive feedback 

With 87% of consumers searching for products online, brands must remain associated with their customers so that when they look for their online arcades, it appears bright and shining as the top result on the page. 

That said, online conversation has always been a necessary part of social engagement and networking, and it will continue to adorn that hat even in 2021. Moreover, marketers can adopt some strategies to acquire and retain customers:

• Add your social media locations at the bottom of the receipts 
• Offer coupons, discounts, and rewards to active and interactive customers who share their ideas and your posts on the online platform
• Request for reviews through automated emails or connect with customers via social media or on call

Enforce an elevated multi-channel strategy

Instagram isn’t the on channel your consumers use; there are several others too. That is why you need to scribble a multi-channel strategy covering all the other social media channels and search engines. The idea is to get serious customers to click on review sites, websites, press releases, blog posts, mentions of the brand, your social profiles, competitor pages, and many more. Several businesses who’ve shifted to such online marketing strategies accommodating all other channels are duly rewarded in time. 

And so, will you! 

Companies need to diversify and expand their online reputation management strategies to keep pace with the trends, tactics, and complexities associated with customer acquisition and engagement. Even in 2021, companies need to advertise content to maintain an impressive stance. Creative ideas powered with voice search, Augmented Reality, and Virtual Reality will improve the shoppable quotient of your products and services.

Conclusion 

Your brand’s online reputation is everything you will make it be. 

If you follow the best online reputation management trends for 2021, your social feed will be blessed by better engagement, more customers, and higher acquisitions. All in all, it translates to improved sales and revenue figures. However, if you feel that is too much, you can drop your online reputation into the pond and forget everything about it. Well, such actions will be followed by customers who aren’t happy with you, depleting the customer pool, dropping sales numbers and devasting ROIs. 

So, the choice of what you want to do with your brand and how you want others to perceive it is solely yours. You can either invest in the top online reputation management tools. Or, you can refrain from doing so and suffer its consequences. However, if you’re a smart business person, you will choose the former! 

The post Best Online Reputation Management Trends to Follow in 2021 appeared first on Cyfuture Blog.

Do you know any good names that you might like to recommend?

This most straightforward question doesn’t have a perfect answer, even for modern developers and business owners. 

Without a second doubt, chatbots have taken the tech world by storm, revolutionizing every nook of every industry. But frankly, people have known about chatbots since 1960. And since then, they have been developing and modernizing their hold and demand in the market, accomplishing the stature of humanized machines rather than just being bots. 

There was a time when chatbots were nothing more than a software concept of AI. And, the idea of machines being able to comprehend human emotions was a distant notion, but, as of today, chatbots can initiate chats, understand the context between a sentence, indulge in more humane conversations, and advise options depending on their previous history. 

Thanks to machine learning and natural language processing methods, chatbots are more than just an AI technology. 

However, with a great idea comes companies trying to make something out of it, leading to an overwhelming number of chatbot companies in India. This particular stance is a boon and bane. A boon because now there are a lot of options to choose from, and bane because the process of picking a particular chatbot India company becomes highly tedious considering the increasing number of companies in the domain. 

Besides, as Artificial Intelligence matures and transforms, more ML-powered bots and speech bots will enter the market and establish supreme control over the most valuable assets for businesses.

Is it necessary to look for the best chatbot development company in India for your business?

Precision the answer to this question, yes, it is! 

Owing to a chatbot that is smart, humane, and intelligent, coded by the best chatbot development company in India not just elevates your operations but a clear edge over the competition, unlocking a plethora of business possibilities and opportunities. 

The following are some clear reasons as to why owning your business needs a chatbot. 

• Automate brand-customer relationship to allow instant responses that solve issues and comforts a user
• Accumulate meaningful insights about a customer through previous chat history analysis, thereby allowing data modification and integration, personalizing the conversation process
• Enjoy high returns on the ad spend, reduce operational costs, and improve website clicks and average time spent. 
• Turn visitors into customers and engagement into leads 
• Collect information regarding products or services to improve the market value 

Characteristics to look for in the best chatbot development company in India 

Reputation isn’t the only thing you need to look for in the best chatbot development company in India. 

Several noteworthy and utterly talented chatbot companies in India might not be under the spotlight or the glowing sun but, they sure do possess a lot of skill and knowledge when it comes to coding and developing a chatbot. 

Look for a chatbot India company that fulfills all your requirements at every stage and not just builds a chatbot that answers simple queries but the complex ones as well. The selection is to pick a company that promises to redefine the customer experience offered by a business and notches it up. 

Now, let’s dive into parameters that you need to analyze when looking for the best chatbot development company in India. 

Proof of their credentials:

Credible companies always show a Proof of Concept (POC) to their clients. Remember, the key is the not total number of projects executed under their guardianship; it is the quality of end-product offered to those clients. 

Such details correspond with the years of experience they have in the domain and if they are capable of building a technical chatbot as per your needs. 

Their previous work experience:

The vendor must possess extensive knowledge of machine learning, AI, scripting, Natural Language Processing (NLP), Data accumulation and analysis, a brief understanding of unique frameworks, and NLP engines like Dialogflow, Watson, Microsoft NLP, & Amazon Lex.

Moreover, look for the previous work experience and at their portfolio as well. The diverse the experience, the better is the expertise, and the more is the suitability to become your chatbot partner. 

UX design of the chatbot:

The UX design of a chatbot is dissimilar to a UX design of a website. Essentially, UI/UX interfaces drive conversation post amalgamation of Natural Language Interfaces and traditional UI elements like buttons, images, and menus. 

One of the best chatbot companies in India is someone who features excellent UX element implementation knowledge in a chatbot. The chatbot developers must know about permutations of frameworks, APIs, and plugins, whichever works best for that scenario. That said, having a dedicated team with expertise in chatbot US design is a pre-requisite. 

Integration, deployment, and deadlines: 

Post accomplishing the pre-processing stage of chatbot development, developers can either opt for cloud or on-premise deployment and microservices/REST-based architecture to reduce downtime. 

All in all, the best chatbot development company in India must possess the capabilities for delivering customized and personalized bot solutions at an affordable cost. Moreover, the team must be adept and flexible enough to handle deadlines and downtimes. 

Consultancy solutions for chatbot:

They should be willful enough to handle all the queries related to chatbot development if you have any. Look for a company that provides paid consultation or free advice regarding chatbot design and development. More so, they should be able to handle all the sophisticated questions you have even after the completion of the chatbot development process.

Conclusion 

Chatbot solutions are a need for diverse domains like e-commerce, customer support, entertainment, delivery services, and healthcare. Thanks to the progress in artificial intelligence, an all-new generation of chatbots are rolled out across all sectors, marketplaces, and corporate organizations. 

That said, chatbots hold enormous value in the current industrial infrastructure. So, looking for the best chatbot development company in India seems like a dire need of the hour. Chatbots are on the way to accomplishing great things, so incorporating this generous technology into your application is full of benefits and profitable. 

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But what is its result?

Can you do anything with your apps other than launching them on the Play Store and App Store?

Did you lose your app amidst the millions of apps on the Play Store and App Store?

Do you want to market your apps online and on social media?

Well, if you’re not asking these questions about your app, you’re not really going to make a fortune out of it (If you ever thought you could!)

True; marketing an app is one of the biggest nightmares, factoring the millions of apps on the Play Store and App Store, and at least thousands of them related to your niche. So, if you want to construct a haven of a dedicated audience, you need little more than that. You don’t want your app to be un-installed, like the other 25% of downloaded apps.

After all, you’ve spent late nights building that app, and now, you can’t let your hard work go to waste.

So, how to practice noteworthy marketing tactics?

Just by including all the modern marketing channels!

And what are some of the most contemporary and user-fueled marketing channels?

Well, the answer is the internet and social media.

Fortunately, you have social media to market your mobile app, and it’s highly influential when you need to create a consistent buzz around a product.

When thinking about how to promote an app on social media, this guide will help you get through it. And let’s not forget, more than 50% of the apps are discovered outside the high fence of the App Store and Play Store. And if you want, you can even hire the best mobile app development company for app marketing strategies as well.

How to promote an app on social media 

Let’s be clear, building an app is one thing, and marketing it is another. You can develop an app based on a great idea, but it won’t rank high on the App Store or Play Store without a proper promotion or marketing strategy. Or, you can create awareness about your application on various social platforms. The latter is a more profitable and revenue-proficient option.

So, when you are brainstorming ideas about how to promote an app on social media, you need to understand the platform before you jump with your app into the ocean of social media.

Say yes to paid advertising on social media:

Several apps are being marketed on social media, driving 49% of mobile app downloads. So, if there is a steady decline in the organic reach across social media channels, then boosting your presence through paid campaigns is an ideal thing to do.

It will improve conversion ratio, add more numbers to its revenue funnel, and boost its reputation socially. Moreover, all social media platforms offer app install advertisements, so you choose the channel aligned with your audience’s needs.

The more inflatable your target group is, the less is their marketing spend, and the greater are the download numbers. So, opt for paid advertising and empower your apps with customer attention.

Influencer Marketing: Works as good as it sounds! 

There is increasing prominence of influencer marketing for social media advertising. Taking note of the tremendous following that these influencers enjoy, using their popularity for marketing your products seems like the right thing to do.

Influencer marketing is a rising marketing tool and feels more humane too. Collaborating with influencers helps you present your app to an engaging and receptive audience, allowing them to market it on your behalf, promoting your brand in a definite manner.

And do you know which platform is best for influencer marketing?

Instagram is the most effective channel for approaching a customer base without spending too much as your traditional marketing budget.

So, unlock the infinite potential of influencer marketing and allow macro and micro-influencers to endorse your products and services.

And guess what?

Influencer marketing works for both B2B and B2C models!

So, get on with it.

Post more user-generated content:

Although creative, witty, and quirky content does receive applause on social media channels, for brands, user-generated content does the trick.

Do you know why?

Because; it illustrates the value of your app.

As per research by market reporting firms, 90% of customers pay attention to peer recommendations. So, when somebody recommends your app to their followers, it adds a stamp of quality, consistency, and uniqueness to your products, which is why customers buy it.

If you aim to show people how great your app is, then use more photos and videos, highlighting its practical benefits. It is those interactions that echo with current users and amplifies opportunities with prospective ones.

Keep on requesting reviews and ratings:

You might think that ratings and reviews are secondary on the App Store or Play Store, but they do matter on your social media page.

For suppose, your app is being appreciated by customers for its easy navigation and relatable content.

But, how to tell other people that your app isn’t just an addition to the already existing ones, but a high-rising mountain amongst them?

Through reviews and ratings!

Even if people ignore the ratings on the App Store or Play Store, they are of much value for your social media accounts. So, ask for reviews and request people to post them online.

Moreover, since only 40% of mobile users browse for apps in the App Store or Play Store, hosting reviews serve as social proof for the incredibility of your app, which otherwise would go unnoticed.

This way, you can turn these wordy reviews into a lucrative marketing tool. Think of it this way; such reviews act as a prominent speaker to the rally of future customers.

Know the importance of different social media channels:

When you’re thinking about how to promote your app on social media, do you know the strength, customer base, content type that receives maximum traction, posting timeline, and the role played by a social media platform in your app’s success?

If you don’t, then you’ll never be able to promote your app on social media. The reason why social media app downloads are high is that they do well on that channel. An app promoted on Facebook would provide different market insights than the same promoted on Twitter.

So, the bottom line is, learn about the different social media platforms you can promote an app on before you dive right into it.

The different platforms you need to research are Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, and WhatsApp.

How to promote the app on Facebook:

With over 1.4+ billion monthly users globally and millions of business pages, Facebook is your to-go portal for mobile app promotion. No matter what your target audience is, they are for sure on Facebook.

So, how are you tapping this opportunity of reaching thousands to millions of your ideal customers?

Simple; by making a Facebook business account and setting up a Facebook Ads manager.

Why paid?

Because otherwise, announcing your app on Facebook wouldn’t make a difference in terms of accounts reached. So, all you have to do is, create a page, choose a category, create an advert account, define your target audience, setting up your budget and goals, optimize your page for better credibility and brand recognition, and voila!

Now you can create quirky ad creatives, post it on your Facebook page, promote them depending on the user base and targeted region, and let Facebook boost it to an infinite online crowd. Focus on feature promotions, running contests, and posting a mix of engaging and informative content.

You can also connect with the Facebook groups, writing comments, and recommendations that your app can help people, presenting them forth with an opportunity to try your app.

The app promotion ideas work for both B2B and B2C businesses.

An aesthetically pleasing Instagram account:

As a visual platform, Instagram is the best and most popular amongst the other social media platforms. It excels at generating hype for your app, providing sneak-peeks, promoting content through videos and images, etc. With over 80 million active users, Instagram will work like a magic spell for your app’s endorsement.

So, how to market your content on Instagram?

Through compelling content backed by strong aesthetics!

If you create engaging and witty content, Instagram will market it to the right audience group. Considering the great UI and features provided by the Instagram app, it is no wonder that users are hooked to this app. With the right content, hashtag, marketing strategy, and paid marketing campaign in place, you can boost your app’s knowledge amongst users through Instagram.

Build your Instagram page with:

• Entertaining content
• How-to-use videos
• Influencer videos
• Demo videos
• Feature videos
• Contest/Giveaways
• High-quality photos
• Customer reviews

You can even research competitor social media pages to see what elements interest your target user base and how to tweak your social media app marketing strategies. Remember, the better your content, the more users would share and like it, in turn, empowering your app with better traction and attention.

Twitter works wonders for user acquisition:

Well, most of us have a notion that Twitter and Tweets are for sophisticated and top-drawer people. However, Twitter is an interactive and immersive platform, where brands and users can share content, update their followers with any recent happenings, and post reviews regarding their app experience.

Twitter is a great channel to ignite engagement with followers and distribute the unique idea of your app. More so, if you want to market your app to the correct audience, you need to follow a 360-degree social media services approach, and Twitter is like gasoline to that fire.

The better your commitment on Twitter, the stronger is social proof, and the more users you’ll attract to download the app.

And, let’s not forget, every social media channel also works as a customer service channel. So, as your happy and satisfied customer base grows, those reviews serve as word-of-mouth marketers, showcasing the user engaging vibe experienced by those who use the app to its fullest.

All in all, do not exclude Twitter from your social media channels list, and in return, it will cement your position and stand in the market.

LinkedIn possesses miraculous power for B2B social media marketing:

If your app is concerned with other businesses, or its end consumers are other enterprises, then LinkedIn is a perfect platform for you. Not only is it suited for B2B marketing, but its engagement numbers for the same are impressive.

Since it is well-known that LinkedIn is mostly concerned with high-end corporates and businesses, smart app entrepreneurs can make the most out of it through their LinkedIn marketing strategy. Perhaps, that is why LinkedIn capacitates coming-of-age business promotions.

Moving onto a profitable LinkedIn marketing strategy and how to make the most of it, the following steps detail app promotional techniques.

• Create an authentic company profile
• Join similar and relatable business groups
• Gain trust from LinkedIn users to generate more leads
• Stay regular with business-related updates
• Try LinkedIn Ads
• Employ the Company Buzz app to analyze the popularity of your business page

LinkedIn can fuel app promotion strategies in several ways only if you know how to use it properly. So, pull up your socks and buckle up your shoes and launch your Marketing campaigns on LinkedIn.

Optimize your app on the App Store:

Popularly called App Store Optimization, just like search engine optimization, it betters an app’s presence on Play Store and App Store. It focuses on keyword density and relevance, and search pertinence in the app description so that when users search for it, they can find the app easily.

Why is this important?

App Store Optimization is a part of the complete social media promotion package. It is like, when you’re focusing on improving your app’s knowledge on social media channels, make it easily findable on App Store and Play Store as well.

Run contests to get more customers on the wagon:

Which customer does not love a good contest?

Especially if the award is coupons, discounts, cash, or free giveaways!

Contests incentivize your social audience to try your app. So, if you’re offering free trials or some pass in exchange to use an app, you’re already on the winning side.

Make sure the contest is easy for everyone to enter, improves your social following, gives your audience something fun to try out, and enhances the overall outlook around your app. There are different contest ideas that you can try, depending on the target audience.

So, script an engaging contest campaign, and don’t forget to share the post to every inch of the social channel.

Also, you can integrate the contest with the app so that every user that opens the app notices. All people have to do is download the app and sign up for the competition. And as a brand, you can raise awareness about the same via social media channels.

Conclusion 

Social media is a moneymaking platform with bits of stardom and prominence for every customer and brand, including an app. And, it is the utmost necessary if you want to outpace your competitors. So, instead of focusing on traditional marketing tactics, align with the new-age modern brand endorsement option, social media. Not only will it encourage more user engagement, but with spell bounding creativity, social media can help scale your business. Moreover, promoting an app on social media makes it more memorable, shareable, and relevant.

Social media users ask for authenticity and value for brands, and marketers need to fulfill their demands. Just brainstorming how to promote an app on social media doesn’t work if you are unaware of its ultimate benefits of social media for your app. And, let’s be honest, if developing a niche community helps in promoting your app and drive downloads, you need to pick up that cost-effective hay stick.

The post How to promote an app on social media in 2021 appeared first on Cyfuture Blog.

Are you a fan of Siri, Alexa, or Cortana setting up an alarm, calling your pals, searching the internet for you, arrange a meeting, or play songs?

Many people agree that chatbot machine learning prepares the best bots that are useful in general and routine tasks. Moreover, since live agents aren’t available all the time, these conversational agents can take up the lead and chat with people and perform all the actions you want them to. 

What is Chatbot Machine Learning?

If you’ve heard about chatbots and how they work, then you probably know about machine learning as well. Quite precisely, machine learning is an integral part of what makes chatbot function 24/7/365. There is no wonder that machine learning is the future of chatbot. 

But, the real question is, do you know anything about chatbot machine learning?

A chatbot developed using machine learning algorithms is called chatbot machine learning. In such a case, a chatbot learns everything from its data and human-to-human dialogues, the details of which are fed by machine learning codes. 

Thanks to machine learning, chatbots can now be trained to develop their consciousness, and you can teach them to converse with people as well. One of the general reasons why chatbots have made such prominence in the market is because of their ability to drive a human to human conversations. However, all the tricks pulled up a chatbot depends on the datasets and algorithms used. The more datasets you have, the better is the effectiveness of machine learning and the more conversational chatbot you’ll develop. 

The concept behind developing a chatbot using machine learning 

Before we get into how to develop a machine learning chatbot, we need to know a little about the design concepts. 

Chatbots use data as fuel, which, in turn, is provided by machine learning. 

However, feeding data to a chatbot isn’t about gathering or downloading any large dataset; you can create your dataset to train the model. Now, to code such a chatbot, you need to understand what its intents are. 

Wondering what does intent mean?

The intent is the intention of the user behind creating a chatbot. It denotes the idea behind each message that a chatbot receives from a particular user. So, when you know the group of customers you want the chatbot to interact with, you possess a clearer idea of how to develop a chatbot, the type of data that it encompasses, and code a chatbot solution that works. The intent of a chatbot varies from one solution to another. 

That said, it is necessary to understand the intent behind your chatbot in relevance to the domain that you are creating it for. 

For example, if you are building a Shopify chatbot you will intend to provide a seamless experience for all the customers visiting your website or app. By using correct machine learning for your chatbot will not only improve the customer experiences but will also enhance your sales.

Thinking about why intent is essential?

It is because intent answers questions, search for the customer base, and perform actions to continue conversations with the user. A chatbot needs to understand the intent behind a user’s query. Once you know the idea behind a question, responding to it becomes easy. And that defines the gist of the human-human conversation. 

Next question, how can you make your chatbot understand the intent of a user and provide accurate answers at the same time?

Well, you can define different intents and make training samples for those intents, and then train a chatbot based on that model using the particular training sample data. 

 How to prepare Chatbot Deep Learning?

Another pivotal question to address is how to develop a chatbot machine learning. 

Or exactly how does it chatbot service work for your business?

Well, the answer is quite simple. 

When you are creating a chatbot, your goal should be only towards building a product that requires minimal or no human interference. 

The following steps detail the development process for a deep learning chatbot. 

Accumulating data:

The first step to any machine learning related process is to prepare data. You can use thousands of existing interactions between customers and similarly train your chatbot. These data sets need to be detailed and varied, cover all the popular conversational topics, and include human interactions. The central idea, there need to be data points for your chatbot machine learning. This process is called data ontology creation, and your sole goal in this process is to collect as many interactions as you can. 

Reforming the data: 

Not a mandatory step, but depending on your data source, you might have to segregate your data and reshape it into single rows of insights and observations. These are called message-response pairs added to a classifier. 

The central idea of this conversation is to set a response to a conversation. Post that, all of the incoming dialogues will be used as textual indicators, predicting the response of the chatbot in regards to a question. 

Perhaps, you need to set certain restrictions when creating this message-to-message board, like the conversation has to be between two people only, individual messages sent can be assigned a collective unit, and the response to a message must come within 5 minutes. 

Once you have reformed your message board, the conversation would look like a genuine conversation between two humans, nullifying the machine aspect of a chatbot. 

All in all, post data collection, you need to refine it for text exchanges that can help you chatbot development process after removing URLs, image references, stop words, etc. Moreover, the conversation pattern you pick will define the chatbot’s response system. So, you need to precise in what you want it to talk about and in what tone. 

Adding language to your chatbot:

Pre-processing is a state in which you teach your chatbot the nuances of the English Language, keeping in mind the form of English practiced in the region while taking special note of the grammar, spelling, punctuations, notations, etc. So, the chatbot could respond to questions that might be grammatically incorrect by understanding the meaning behind the context. 

This process involves several sub-processes such as tokenizing, stemming, and lemmatizing of the chats. The meaning of this process in layman’s language is to refine the chatbots for their readability quotient through machine learning features. In this step, you need to employ several tools all to process the data collected, create parse trees of the chats, and improve its technical language through Machine Learning. 

The type of chatbot you want to code:

Once you’re collected, refined, and formatted the data, you need to brainstorm as to the type of chatbot you want to develop. 

Broadly, there are two different types of chatbots:

Generative chatbot: Dependent on the Generative model, this chatbot type doesn’t use any conversational repository. It is an advanced form of chatbot employing Machine Learning to respond to user queries. Most of the modern chatbots function as per the generative model. Therefore, they can answer almost all types of questions. Moreover, they cover the human quotient in their conversations. Therefore, a chatbot deep learning is more adaptable to the queries of its customers but should not be mistaken to imitate humanness in their conversation patterns. For initial chatbot developers, perfecting their art of chatbot development using this model is a tedious task and requires years of Machine Learning studies. 

Retrieval-based chatbot: This type of chatbot uses a pre-defined repository to solve queries. These can only answer some questions and can provide the same answer for two different questions. However, you need to select the response system for the chatbot to comply. A retrieval-model based chatbot seldom makes any mistakes since it consults a database for user questions and provides answers accordingly. That said, it has its limitations since it cannot answer rigid questions and might not seem human. Most of the websites disguise a retrieval chatbot as their live agent since they are simple to code and create. Although traditional, such a chatbot does keep track of a user’s previous messages but can only answer questions that are straightforward and not complicated. 

Creating a table of word vectors:

Word vectors include popular acronyms like LOL, LMAO, TTYL, etc. These are not a part of any conversation datasets but majorly used on social media and other personal forms of conversation. 

You can create your list of word vectors or look for tools online that can do it for you. Developed chatbot using deep learning python use the programming language for these word vectors. 

Tabulating a Seq2Seq model:

For this step, you need someone well-versed with Python and TensorFlow details. To create a seq2seq model, you need to code a Python script for your machine learning chatbot. You can even outsource Python development module to a company offering such services. Once you know how to do so, you can use the TensorFlow function. 

Track the development of your chatbot:

Post developing a Seq2Seq model, track the training process of your chatbot. You can study your chatbot at different corners of the input string, test their outputs to specific questions about your business, and improve the structure of the chatbot in the process. 

With time, chatbot deep learning will be able to complete the sentences while following the orders of spelling, grammar, and punctuation. 

Incorporating a chatbot into the app or website:

When you’ve fed data to the chatbot, tested them as per the Seq2Seq model, you need to launch it at a location where it can interact with people. 

Now, you have two options over here: either you can launch your website on the app or website or soft launch it only to a group of people who will interact with the chatbot and test its answering and response abilities. 

Set up a server, install Node, create a folder, and commence your new Node project. If required, install the other Node dependencies as well. The following code from HackerNoon will help you to install the needed Node dependencies and parameters. Set up the chatbot as per the mentioned comments and customize it accordingly. 

Test your machine learning chatbot:

Probably one of the tensest and stressful situations for a developer, the final step is to test your chatbot machine learning and evaluate its success in the market. You need to assess its conversational model and check the chatbot on the following targets:

• The accuracy and precision of the chatbot model 
• The worth of a generative model based chatbot 
• Testing the Seq2Seq evaluation sequence score for BLEU

You can test the chatbot’s responses to the said target metrics and correlate with the human judgment of the appropriateness of the reply provided in a particular context. Wrong answers or unrelated responses receive a low score, thereby requesting the inclusion of new databases to the chatbot’s training procedure. 

Consistently improve the chatbot’s database:

Once you have interacted with your chatbot machine learning, you will gain tremendous insights in terms of improvement, thereby rendering effective conversations. Adding more datasets to your chatbot is one way you can improve your conversational skills and provide a variety of answers in response to queries based on the scenarios.

A chatbot should be able to differentiate between conversations with the same user. For that, you need to take care of the encoder and the decoder messages and their correlation. Add hyperparameters like LSTM layers, LSTM units, training iterations, optimizer choice, etc., to it. 

Challenges associated with chatbot machine learning 

You might think that chatbot machine learning is a powerful product that can answer several questions, particularly for people who lack a human companion in their lives. 

However, the truth is that machine learning chatbots are still not ready to comply with the biological mechanism of humans. 

There are still several pitfalls associated with chatbots and their evolution. Machine learning, at best, can train chatbots to recreate human conversations, but it can’t make it entirely human. Despite several types of research in the field, a chatbot’s neural dialog is not ready to talk to them in an open-domain. But, chatbots are great for closed-domain chats such as technical answers, Q&As, customer support, etc. However, humans would love to talk to someone supportive, fascinating, and always present. 

Conclusion 

Chatbots are an emerging technology for the future. As systems become more complicated, the software undergoes more innovation, and developers devise better coding languages, chatbot machine learning will be purposeful. There are several noteworthy chatbots in the market like Amazon Alexa, Google Home, and IBM Watson that cluster millions of pieces of data together require a lot of hard work. 

Artificial intelligence and machine learning are radically evolving, and in the coming years, chatbots will too. With machine learning chatbots, you will be able to resolve customer queries faster and better. 

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