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Being one of the top digital marketing companies in India, we have discussed the latest trends along with web designing services and content marketing services for you!
As the industry keeps changing regularly- it is tricky to keep up with the digital marketing trends. While there are many successful digital marketing companies in India that have been working on various strategies and campaigns- it becomes really challenging to keep up with the idea of holding the 1st position digitally!
With Cyfuture, which is also a digital marketing company in India, the experts tend to deliver various services such as SEO Services, Web designing services, and content marketing services.
Also, the onset and offset of covid have changed a lot. It has transformed the way companies across sectors operated. From offline to online- the journey has been exuberant. The B2B and B2C companies went online for review, purchase, selling, and research! Thus, this transformation made a gigantic impact on the idea of how companies could grow Digitally. This not only expanded the role of the Digital Marketing sector– but also opened a new gate for companies to grow. But, this also meant that the marketing teams had to pivot to reach the virtual demands of the companies- seeing slums in Search Engine Marketing and online sales.
To ensure assistance to the marketers and the digital leaders in this new landscape- the experts at Cyfuture came up with the latest key trends on Digital Marketing- 2022 edition.
Social Media plays a very important part under the umbrella of Digital Marketing. Here, various companies not only get to promote but also create content related to their industry. This ensures a great reach for the brand to grow!
Tik Tok is a platform that is considered to be on a rapid rise. With almost 1 billion reach- the target audiences are targeted best here! Not only the digital marketing companies in India, but also in the US show that it has an enormous engagement of 850 hours a month. This platform also provides great opportunities to brands- for their content or video to go viral.
TikTok was the highest-earning non-game app on the platform in 2021, with users spending more than $110 million on it. This merely demonstrates the app’s earning potential for marketers looking to increase sales among young consumers.
Using social media to find a product or service is simpler than ever. Brands raced to platforms like Instagram, YouTube, and TikTok during the pandemic to provide clients with online shops in place of their physical stores.
So it comes as no surprise that social shopping, also known as social commerce, is predicted to grow three times as quickly as traditional e-commerce to reach $1.2 trillion globally by 2025, according to a report by Accenture.
Post all this, 2022 is all set to witness the idea of shopping socially. This would be possible as platforms work to enable customer payments without switching apps to apps- creating seamless social commerce! As the millennials are predicted to be the spenders amongst all – they are known to help and grow the industry to 62% of the global social e-commerce revenue by 2025.
Brands need to spend time on Instagram shop window presentations if they want to increase engagement. A single outstanding image is no longer sufficient; businesses now need to use many photographs for each product and include keyword-rich descriptions. Video is particularly important because it is becoming increasingly popular with all audiences, as evidenced by TikTok’s expansion and Instagram’s new redesign.
It is said that YouTube will make a great explosion in terms of the investment it looks forward to making from advertisements in 2022. Through its parent firm Alphabet, YouTube’s global revenue increased to approximately $29 billion last year, up roughly 46% from the previous year. This level of revenue, which puts the social media platform on pace with Netflix, is the consequence of brand advertising, direct response commercials, and an increase in traditional TV advertisers on the channel.
The potential for expansion, or headroom for growth, is enormous. For CPVs, prices are still incredibly low, and the major brands are either absent or performing only mediocrely. This implies that everyone can gain a competitive advantage with effective YouTube advertising.
The metaverse has been there for a while, but marketers only became aware of it after Facebook changed the name of its parent corporation to Meta in October 2021.
Mark Zuckerberg, the CEO of Facebook, claims that this decision was made because “the metaverse is the next frontier in linking people, much like social networking was when we started. I want to base our work and our identity on the metaverse firm I think we will eventually be recognized as.
What is the metaverse, though? Simply said, it’s a network of 3D virtual worlds that users can connect using Virtual Reality (VR) and Augmented Reality (AR) (VR). It already has well-known gaming platforms like Minecraft, Roblox, Pokemon, and Fornite, all of which are well-known to Generation Alpha, the youngest population of all.
The metaverse is a relatively new digital medium for marketing, but in recent campaigns, corporations have embraced its immersive aspect to advertise. For instance, Gucci Garden was a location on Roblox where users could try on and purchase digital Gucci clothing for their avatars. Its purpose was to increase brand recognition among younger customers.
In recent years, data breaches have frequently made the news due to the risk they pose to people’s personal information. Customers and brands are concerned about the prospect of sensitive data being breached or disclosed as our world becomes more and more online.
Due to artificial intelligence (AI), search engine algorithms and recommendation engines are gathering data on people without their awareness. AI’s capacity to collect private data and invade people’s privacy grows as it develops.
By 2023, 40% of privacy compliance technology will employ AI, according to a Gartner study, and by 2022, $8 billion will be spent globally on privacy.
Nevertheless, there are ways to deploy AI that respect privacy. Companies can categorize sensitive data using AI and use it to search data to find people who have requested to be forgotten as part of their data protection initiatives (a specification covered under privacy regulations like GDPR).
Read More: Blockchain Technology: An intuitive guide you will ever read in 2022
Blockchain technology is not without its critics. Peer-to-peer networks are used by this technology to store data, and it has been connected to cryptocurrencies like Bitcoin and Ethereum. It now serves as the foundation for Non-Fungible Tokens, well-known virtual money (NFTs).
However, how are NFTs becoming a popular digital marketing trend in the marketing industry? Brands, which make up a sizable portion of the metaverse, use NFTs to connect owners to communities or serve as virtual badges.
The NFL provided each fan with an NFT for the 2022 Super Bowl as a way to memorialize their tickets and serve as digital mementos.
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